Collection: strategy_2_discounted_platforms

🎯 Strategy 2: Discounted Platform Products

✅ Definition:
These are products where you keep a high base price in Shopify and create platform-specific discounts or campaigns.

✅ Typical Characteristics:

1. Highly Competitive Niches

   • Many sellers offering the same or very similar products.

   • Price wars are common (e.g., mobile accessories, generic fashion).

2. High Margin Products

   • You can afford deep discounts while still profitable.

3. Impulse Purchase Items

   • Products that convert faster when showing big “strike-through” savings.

4. Seasonal or Trendy

   • Need big campaigns during peak sales (11.11, 12.12, GSS).

5. Price-Sensitive Audience

   • Shoppers are motivated primarily by discounts and vouchers.

6. Multiple SKUs

   • You can rotate discount strategies between SKUs.

7. Frequent Platform Campaigns

   • You participate in Shopee Flash Sales, Lazada campaigns, TikTok promotions.

8. New Market Penetration

   • You want to grab market share quickly with aggressive pricing.

9. Bundle or Upsell Opportunities

   • Discounts can drive volume and cross-selling.

10. Less Brand Sensitivity

    • Product value perception is not harmed by frequent discounts.